Do you ever wonder what encourages a customer to shop in one store rather than another? It's a coordinated effort that includes marketing, merchandising, store design and visual merchandising. As an essential component of the fashion business, visual merchandising is the tool or language that retailers use to communicate with the customer.
Four-year degree program
Through the Bachelor of Business Administration (BBA) Visual Merchandising degree, you are exposed to an in-depth analysis of the retail store environment. You're introduced to the principles, philosophies and technologies through first-hand exploration and hands-on classroom experimentation.
VISUAL MERCHANDISING STUDENTS SEE RED THIS HOLIDAY SEASON
Students in Marjorie Lee Woo's Visual Presentation class have created a stunning holiday window display for the Garment District Alliance.
In the Visual Merchandising program, you use mannequins, forms, props and the latest software to experiment with design and technique. This intensive program prepares you for a chellenging, but rewarding career as a visual merchandiser.
The Visual Merchandising Department at LIM College offers you the opportunity to study with experienced industry leaders and innovators. Our professors include visual merchandising directors, window directors, writers and designers. They expose you to an in-depth analysis of the retail store environment and merchandise presentation techniques and prepare you for success in the field.